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Brazil-Colombia sets viewing record
by Paul Kennedy, July 5th, 2014 6:12PM
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TAGS:  soccer business, television, world cup 2014

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[SOCCER ON THE AIR]Friday’s Brazil-Colombia match on ESPN was seen by an average audience of 6,349,000 viewers, according to Nielsen, making it the most-watched World Cup quarterfinal match ever on any network in the United States.

The viewership surpassed the previous high for a World Cup quarterfinal: 5,714,000 viewers for ABC’s Argentina-Germany broadcast in 2010.
 
Top 10 markets:
New York (6.5)
Hartford/New Haven (6.5)
San Francisco (6.3)
San Diego (6.3)
Providence (6.1)
Miami/Ft. Lauderdale (5.9)
Washington, DC (5.7)
Boston (5.7)
Los Angeles (5.6)
Las Vegas (5.5)

Through 58 games, ESPN, ESPN2 and ABC are averaging 4,133,000 viewers, up 45 percent from 2010 and 124 percent from 2006 at the same stage. Ratings are up 37 percent and 100 percent over those of the last two World Cups.

WatchESPN is averaging 832,000 unique viewers, an increase of 168 percent from 2010.

(Note: Ratings and viewership numbers are based on the specific match windows, not including pre-match studio coverage.)


1 comment
  1. Jacob Wang
    commented on: July 7, 2014 at 9:19 p.m.
    Could the good ratings be because the games are on in the afternoon? The early games are on mid-morning on the West Coast. Brazil's East Coast is in the same time zone as Puerto Rico & Canada's Atlantic provinces, and Manaus is in the same time zone as the East Coast

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