Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Adidas Beats Nike 2-0 in Brand World Cup Final
Reuters, July 10th, 2014 12:38PM

MOST READ
TAGS:  argentina, brazil, cristiano ronaldo, germany, lionel messi, world cup 2014

MOST COMMENTED

German sportswear giant Adidas on Wednesday declared victory over U.S. rival Nike in the battle to be the biggest global soccer brand as two of its sponsored teams, Germany and Argentina, made to the World Cup final. In addition to supplying the uniforms of both teams on Sunday, Adidas will also supply the game ball (the Brazuca) and the cleats of many stars on both teams, including Lionel Messi of Argentina and Thomas Muller of Germany.

According to Reuters, Adidas and Nike dominate the $5 billion global soccer retail industry, sharing more than 80 percent of the market for many products. In recent times, Nike has threatened Adidas’ lead -- in fact this was the first World Cup where the American retailer outfitted more teams (10) than Adidas (nine). Even so, the premature World Cup exits of key stars Neymar (Brazil) and Cristiano Ronaldo (Portugal), the fact that most of the tournament’s top scorers wear Adidas, and the final between Germany and Argentina has caused the German brand to declare victory in the battle to be soccer’s biggest brand.

"Adidas will be the most visible brand by far in the World Cup final," Adidas CEO Herbert Hainer said in a statement. "We are once again underlining our position as the world's leading football brand.”

However, as the Reuters report notes, Adidas’ lead is shrinking: soccer sales for 2014 are expected to be $2.7 billion compared to the $2.3 billion Nike reported for its financial year to the end of May.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Xavi: I Want to be Like Pep     
In an interview with Spanish paper El Pais, Barcelona midfielder Xavi reveals that he wants to ...
Report: Odegaard to Sign for Bayern Munich    
Norwegian wonderkid Martin Odegaard turned 16 on Wednesday, and reports in Germany claim that the Stromsgodset ...
Report: Falcao Wants to Stay, United Unsure    
In an interview with the Guardian, Radamel Falcao says he wants to stay at Manchester United, ...
Real Coasts into Club World Cup Final     
Sergio Ramos, Karim Benzema, Gareth Bale and Isco bagged the goals as Real Madrid coasted into ...
Mourinho Hails Fabregas as Blues Cruise into Semis    
Jose Mourinho singled out Cesc Fabregas for praise following the Spanish midfielder's man-of-the-match performance in Chelsea's ...
Howard Amends Book Following Friedel Dispute    
USA No. 1 Tim Howard accepts that Brad Friedel did not try to block his move ...
Saints Lose Fifth Straight     
Southampton lost its fifth-straight game in all competitions on Tuesday as League One side Sheffied United ...
Ander Herrera: I Have Never Fixed Games     
Manchester United midfielder Ander Herrera insists that he has never been involved in game-fixing after he ...
Roma Fury at Fine, Garcia Ban     
AS Roma on Monday was fined 20,000 euros ($25,000) and its coach Rudi Garcia was banned ...
Report: Actual Cost of Suarez's Barca Move: $315 Million     
Luis Suarez's move from Liverpool to Barcelona last summer topped Goal.com's 2014 Goal Transfer List study, ...
>> Section 2 Around the Net Archives