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Both semifinals shatter viewing records
by Paul Kennedy, July 11th, 2014 5:03PM

TAGS:  soccer business, television, world cup 2014


[SOCCER ON THE AIR] Even with the elimination of the USA after the round of 16, interest in the 2014 World Cup remains high. ESPN and Univision both attracted their two most-viewed World Cup semifinal audiences ever with Argentina-Netherlands (6.8 million viewers on ESPN and 5.4 million on Univision) and Brazil-Germany (6.6 million viewers on ESPN and 5.8 million viewers on Univision).

The Netherlands-Argentina match also ranks as the highest-rated and most-viewed World Cup match on ESPN or ESPN2 not involving the USA.

Average viewers for the first 62 matches on ESPN, ESPN2 and ABC are up 43 percent vs. 2010 and up 108 percent vs. 2006. Average viewers on Univision are up 38 percent.

ESPN/ESPN2/ABC Average Audiences:
2014: 4,289,000 viewers | 2.7 rating
2010: 2,989,000 viewers | 1.9 rating
2006: 2,060,000 viewers | 1.4 rating
Through 62 matches.

ESPN/ESPN2/ABC Top Markets:
Washington, DC (4.7)
New York (4.4)
San Francisco (4.2)
Los Angeles (3.8)
San Diego (3.7)
Hartford/New Haven (3.7)
Miami/Ft. Lauderdale (3.6)
Orlando (3.6)
Richmond/Petersburg (3.4)
West Palm Beach (3.4)
Through 62 matches.

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