[SOCCER BUSINESS] The San Jose Earthquakes landed BMW Northern California as the official automobile partner. BMW will serve as the presenting sponsor of the inaugural match at Levi’s Stadium -- the San Francisco 49ers' new football stadium -- between the Earthquakes and Seattle Sounders on Aug. 2.
“We couldn’t be happier to announce our partnership with BMW,” said Earthquakes president Dave Kaval of the deal the club and its marketing partner, Pivot Marketing Agency, reached with the dealership group. “They are an industry leader and we have built out a great fan-friendly partnership with them. We are proud to have them as the presenting sponsor of the historic first official event at Levi’s Stadium on Aug. 2. We are looking forward to a memorable event.”
In addition to serving as presenting sponsor of the match on Aug. 2, BMW will also have vehicle displays at Earthquakes home games throughout the season. BMW dealerships around the Bay Area will host 10 Ticket Test-Drive events during the 2014 season. Fans who test drive a BMW during those 10 events will receive two free tickets to a future Earthquakes home game. An Earthquakes player will be present at all 10 events.
“BMW of Northern California is thrilled to partner with the Earthquakes for the inaugural event at Levi’s Stadium,” said Donna Gebers, chairperson of the Bay Area BMW Coop in a statement. “In light of the 2014 World Cup, it’s a very exciting time for soccer in the United States, and we’re proud to be a part of it.”
The partnership also includes significant signage and media rights for BMW.