Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Report: Top Clubs Opening US Academies
Associated Press, August 22nd, 2014 3:37PM

MOST READ
TAGS:  argentina, barcelona, england, soccer business, spain, youth boys, youth girls

MOST COMMENTED

The AP reports that South American and European soccer powerhouses are opening full-time soccer academies across the country, a trend that is expected to continue thanks to the growing popularity of soccer in the USA. Later this month, Barcelona will open its first academy in Fort Lauderdale later, while the likes of Boca Juniors and Everton already operate academies in New York and Connecticut, respectively.

According to soccer economist Simon Kuper, these teams are not just looking to scout young talent. Rather, they are mainly looking to boost their brand by opening these soccer schools. Indeed, building an international fan base is of optimal importance for today’s top teams, which derive a huge chunk of their revenue from overseas broadcasting and merchandising.

"If you can engage kids when they are young, then they will stay with you for the rest of their lives," Simon Chadwick, a sports economist at England's University of Coventry, tells the AP.

Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
Report: Demand Amps Up Ahead of El Clasico    
This Saturday's Clasico between Real Madrid and Barcelona, which regularly draws hundreds of millions of viewers ...
Ferguson: Moyes Didn't Inherit Declining Man United    
Alex Ferguson has updated his book My Autobiography to include a section about the short reign ...
Mourinho: Drogba Could Start vs. Man United     
Chelsea striker Loic Remy, who was substituted in the 13th-minute of Tuesday's 6-0 UEFA Champions League ...
Russia: Racism is a Global, Not Russian, Problem    
Russian Sports Minister Vitaly Mutko denied that his country has a particular problem with racism in ...
Robben Hails Bayern Tactics in Roma Thrashing    
Bayern Munich's 7-1 demolition of AS Roma at the Stadio Olimpico on Tuesday night-which broke the ...
Kompany: City, Not CSKA, Punished by Stadium Ban    
When UEFA slaps a stadium ban on a European club-as it has CSKA Moscow in the ...
Report: Raul to Join Cosmos This Week     
Former Real Madrid striker Raul Gonzalez on Tuesday reached an agreement to play for New York ...
Platini: Ballon d'Or Should Not Go to Ronaldo, Messi     
UEFA President Michel Platini believes the 2014 Ballon d'Or should not go to either Cristiano Ronaldo ...
Real's Bale, Ramos Miss Liverpool Clash    
Gareth Bale, Real Madrid's world record signing, and vice-captain Sergio Ramos are both out of Wednesday's ...
Ronaldo, Messi Could Break UCL Record This Week     
The world's two best players will have a chance to break Raul's UEFA Champions League goal ...
>> Section 2 Around the Net Archives