Join Now | 
HomeAboutContact UsPrivacy & SecurityAdvertise
Soccer America DailySpecial EditionAround The NetSoccer Business InsiderCollege Soccer ReporterYouth Soccer ReporterSoccer on TVSoccer America Classifieds
Paul Gardner: SoccerTalkSoccer America ConfidentialYouth Soccer InsiderWorld Cup Watch
RSS FeedsArchivesManage SubscriptionsSubscribe
Order Current IssueSubscribeManage My SubscriptionRenew My SubscriptionGift Subscription
My AccountJoin Now
Tournament CalendarCamps & AcademiesSoccer GlossaryClassifieds
Coming Soon to a Pitch Near You: Argentina vs. Brazil
BBC Sport, August 28th, 2006 4:16PM

MOST READ

MOST COMMENTED

Argentina and Brazil travel to England this weekend for a meaningless friendly that will be chock full of world stars. Why? For one reason only, writes Tim Vickery of BBC Sport: these teams are brands with serious star power that command serious cash. Even the rivalry Brazil-Argentina has become its own brand. But it's a different sort of rivalry, different from, say, England vs. Germany in that Argentina and Brazil have no reason other than soccer to be at odds with one another. For neutral fans, who will comprise the vast majority of those in attendance at Emirates Stadium on Saturday, "being at an Argentina-Brazil match means getting in touch with the finest that the sport has ever produced - and now they are bringing their rivalry and their stars to London." Sound like a marketing pitch? You bet it does. Brazil's relationship with multinational sponsors is well known, Vickery says, and has made a huge difference in terms of the team's worldwide profile. In 1994, few England fans wouldn't be able to tell you much about the World Cup-winning Brazilian national team; by 1998, many of the subs had even become household names. Argentina, sensing a bright future with stars like Leo Messi and Carlos Tevez, is now on a similar PR path, having recently signed with a Russian-based company that will help set up the team's friendly schedule for the next five years. The obvious consequence, unfortunately for their home-based fans, is that the bulk of their friendlies will be played in markets that hand them the best return on investment, i.e. places like Emirates Stadium in Ashburton Grove, not Buenos Aires. Read the original story...


No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Section 2 Around the Net
New York passes goal-anchoring law    
New York Governor Andrew Cuomo has signed a bill late that requires the state to come ...
Gervinho Tries to Smuggle Woman into Italy     
Apparently, AS Roma and Ivory Coast forward Gervinho tried and failed to smuggle a woman onto ...
Report: Wilshere Out Two-Three Months     
The Guardian on Monday reported that Arsenal midfielder Jack Wilshere, who went off injured in the ...
Enrique: Messi to Play Different Positions for Barca    
Lionel Messi will be used both as the main striker as well as a wide forward ...
Valcke: FIFA's Reputation is Damaged    
FIFA general secretary Jerome Valcke on Tuesday acknowledged that it could take "years" to rebuild FIFA's ...
Ribery Rips FIFA's Ballon d'Or     
Bayern Munich winger Franck Ribery expects teammates Arjen Robben and Manuel Neuer to miss out on ...
Pellegrini: Aguero 'One of the Best in the World'    
Manuel Pellegrini hailed hat-trick hero Sergio Aguero for rescuing Manchester City's UEFA Champions League hopes with ...
Mourinho Hails 'Complete' Chelsea     
Jose Mourinho hailed the 'complete' performance of his players as Chelsea sealed first-place in Group G ...
Report: Real Beats Barca to Promising Youngster    
Real Madrid has beaten Barcelona to the signing of promising youngster Marco Asensio, in what Spanish ...
Guardiola Hopes Messi Stays at Barca     
Bayern Munich coach Pep Guardiola said he hopes "with all my heart" that Lionel Messi ends ...
>> Section 2 Around the Net Archives