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McD's McFest Targets Suburban Soccer

When it comes to targeting a mainstream message to an appropriate, receptive and responsive audience, how can you possibly do any better than the suburban soccer market?


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Styles Of Play Build Brand Success

What do Manchester United, AFC Ajax and the University of North Carolina women's soccer teams have in common? They have each developed a distinctive, entertaining and successful style of play for which they are famous.


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MLS Doesn't Need Saving

Even if it didn't come out quite right, many in the U.S. soccer industry understood exactly what Los Angeles Galaxy President/General Manager Alexi Lalas was trying to get at when he recently defended MLS against some critical Brits: Beckham is a great signing - but the league is not in need of a savior.


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