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Sponsorships and the RSVP Rule

It's time to get real about the numbers we use to invite potential sponsors to the soccer "party." Our industry's reputation suffers every time a sponsorship proposal is built on claims that are not delivered.
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Smart U.S. Marketing Advice For Foreign Clubs

The U.S. soccer market is a primary target for many foreign soccer clubs. Their objectives include match competition, revenue generation, player identification, plus fan, player and business development. To these clubs we offer the following advice:
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The Corporate Sponsorship-Youth Soccer Disconnect

We have heard for years that marketers are salivating to tap into the youth soccer market. Various soccer entities from US Soccer, US Youth Soccer, AYSO, MSL, state youth associations, clubs, and individual teams claim they can deliver the goods.
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Where Is The New Women's Soccer League?

With the FIFA Women's World Cup to kick off September 10 in China, where is the build-up for the new women's professional soccer league?
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Soccer Market Clears For Sponsors

For decades the American soccer marketplace was a confusing maze for potential sponsors.


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