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Why I'm Not Likely to Own a Women's Pro Team

But here's where I'd start if I did own a team...

Soccer Glass Filling, But Not Simple to Reach

Advice for both soccer sponsors and organizations.

Is Women's Pro Soccer Doomed Again?

Better to erase forever the illusion that winning the World Cup can deliver the sport.

Making Player Endorsements Work For Your Brand

The biggest challenge is to find a player who is compatible with your company or brand, someone respected by, and popular with, consumers.

Will WWC Jump Start The New Women's League?

The WWC tournament has the general public and the general media talking about players, coaches, and even about issues of women's soccer.