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Why I'm Not Likely to Own a Women's Pro Team

But here's where I'd start if I did own a team...
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Soccer Glass Filling, But Not Simple to Reach

Advice for both soccer sponsors and organizations.
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Is Women's Pro Soccer Doomed Again?

Better to erase forever the illusion that winning the World Cup can deliver the sport.
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Making Player Endorsements Work For Your Brand

The biggest challenge is to find a player who is compatible with your company or brand, someone respected by, and popular with, consumers.
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Will WWC Jump Start The New Women's League?

The WWC tournament has the general public and the general media talking about players, coaches, and even about issues of women's soccer.
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