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Home > Soccer Business Insider > Wednesday, Aug. 1, 2012
by Paul Kennedy
How popular is the U.S. women's national team's quest for a third straight gold medal? The audience for Saturday's 3-0 win over Colombia on NBC Sports Network peaked at 3.346 million, higher even than the peak audience for Sunday's men's basketball team game with a peak audience of 3.036 million. Read the whole story



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