Chivas USA's identity crisis
Posted by Paul Gardner on Apr. 28, 6:45 a.m.
Chivas USA started life with one enormous advantage, one that no other MLS club has: it knew, right from the start, who its potential fans were, and it knew that there were a lot of them. They were the Chivas fans living in the States among the huge Mexican-American communities, particularly in the Los Angeles area, which is where Chivas ...