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Home > SoccerTalk with Paul Gardner > Monday, April 28, 2008

Chivas USA's identity crisis

by Paul Gardner

Chivas USA started life with one enormous advantage, one that no other MLS club has: it knew, right from the start, who its potential fans were, and it knew that there were a lot of them. They were the Chivas fans living in the States among the huge Mexican-American communities, ... Read the whole story