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USA-Mexico game is third most-viewed sports event in Univision history
by Paul Kennedy, June 26th, 2007 7AM
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TAGS:  gold cup, men's national team, mexico

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The Univision broadcast of the USA-Mexico Gold Cup final was third most-viewed Spanish-language sports telecast of all time with 5,340,000 viewers, according to the "fast national" ratings of U.S. households from Nielsen

Only last summer's Mexico-Argentina match at the World Cup and February's Mexico-USA game in Arizona had a larger audience on Univision.

Those records could fall on Wednesday when Mexico plays Brazil at the Copa America in prime time on Univision.

Last Thursday's Mexico-Guadeloupe in the Gold Cup semifinals was viewed by 4,024,000 persons age 2+ on TeleFutura, making the most-viewed program of any kind on that network.

Amazingly, TeleFutura captured the No. 1 rank for the Thursday 10-11pm time slot, outdelivering all other broadcast networks, English or Spanish, among adults 18-34 (1,600,000), adults 18-49 (2,800,000), men 18-34 (1,000,000), men 18-49 (1,900,000) and men 25-54 (1,800,000). TeleFutura also outdelivered the combined prime-time audiences for the entire night of CBS and ABC among men 18-34 (554,000).



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