FIFA President Sepp Blatter last month was able to brag that FIFA’s annual 2009 revenues passed the $1 billion level for the first time in its history, leaving the organizationwith a $196 million surplus. SportCal, a London-based tracker of sponsorship and marketing deals, says FIFA is on target to see total revenues of around $3.4 billion over the current four-year WorldCup cycle. That’s up from the $2.3 billion in revenues raked in during the 2006 World Cup cycle that culminated in the championship played in Germany.