"Obviously he has a short shelf life but there are many options. A good use for him would be in adverts featuring two competing brands, such as Coke or Pepsi. 'Which does Paul prefer?' The gaming
industry would be the logical use for Paul, or marketing a service that compares the market. Or he could just be an icon, marketing a company like Octopus Travel, for instance."
-- Allyson Stewart-Allen, director of London-based International Marketing Partners, says Octopus Paul, now world famous for his World Cup predictions from his aquarium tank in Oberhausen, Germany, should reconsider his retirement . (CNN)