Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Findlay named chief marketing officer
by Paul Kennedy, January 23rd, 2011 11:04PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  mls, soccer business

MOST COMMENTED

[MLS] Major League Soccer's hiring of former PepsiCo marketing executive J. Russell Findlay as chief marketing officer for the league and commercial subsidiary Soccer United Marketing (SUM) represents the first time it has hired someone to oversee their marketing and branding programs in this position.

Findlay, an active soccer referee and player, is most notably a former marketing executive at PepsiCo, where he held many marketing positions.

He served as director of marketing for all soft drink innovation, director of marketing on brand Pepsi and was responsi ble for launching Diet Pepsi Max, vice president of field marketing for Pepsi Bottling Group and he helped launch and subsequently ran the $1 billion Sierra Mist brand and Mr. Green, SoBe’s first soft drink.

“I am pleased to welcome Russ Findlay to the MLS family,” MLS Commissioner Don Garber said in a statement. “Russ has 20 years of strategic brand marketing and sales experience and brings to our League and sport a great passion for the game. His expertise in understanding consumers and knowing how to reach them is an excellent fit for our business.”

Most recently, Findlay was vice president of marketing for Town Sports International, the umbrella company for one of the largest global health club companies.



No comments yet.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Streaming Report: Twitter will carry CCL final    
For the first time, Twitter will carry the Scotiabank Concacaf Champions League final, streaming Wednesday's second ...
CCL: Omar Gonzalez looks to make history    
Omar Gonzalez looks to make history as the third American to win the Concacaf Champions League ...
What They're Saying: Landon Donovan    
"I think the Swansea name will get bigger and bigger in America and elsewhere. I think ...
Video Pick: Own goal from 18 yards!    
Dynamo Dresden's Aias Aosman quite incredibly scored with a volley off his thigh from edge of ...
U.S. Abroad: Brooks out with hip injury    
Health issues have dogged U.S. national team defender John Brooks all season -- back issues, then ...
What They're Saying: Kekuta Manneh    
"I'm used to traveling with the team, whether I'm going to be involved in the game ...
MLS: Top-end salaries jump thanks to TAM    
While the number of MLS players making more than $1 million a year in guaranteed compensation ...
MLS millionaire club continues to grow    
For the third year in a row, Brazilian Kaka is the highest-paid player in MLS. The ...
What They're Saying: Carly Telford    
"The chairman himself didn't come in to break the news. We've never actually met the chairman, ...
What They're Saying: Juan Carlos Rodriguez    
"It's not only an MLS team. This is way bigger than MLS. ... We really want ...
>> Soccer America Daily Archives