Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Barbasol is new face of the Crew
February 15th, 2012 11:17PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  columbus crew, mls, soccer business

MOST COMMENTED

[MLS BUSINESS] Barbasol, whose connection with sports goes back to the turn of the last century when Babe Ruth and Knute Rockne were spokespersons for the shaving cream, has signed a five-year deal as the Columbus Crew's jersey sponsor.

“MLS jersey sponsorship is such a unique opportunity in major-league sports and Barbasol is proud and honored to partner with a championship team and organization like the Crew,” Thomas J. Murray, president and CEO of Perio, Inc., the Barbasol parent company, said in a statement. “Barbasol has a long tradition of connecting with sports, from the early days of Babe Ruth and Knute Rockne to today with partners like ESPN, the Big Ten Network and personalities like Boomer Esiason, Jimmy Jackson, Mike & Mike and Louie Vito. Now we feel like we are bringing America’s shaving cream to America’s Hardest Working Team.”
 
Barbasol replaces paint manufacturer Glidden as the Crew jersey.



3 comments
  1. Patrick Norberto
    commented on: February 16, 2012 at 9:19 a.m.
    Hmm. Guess I'll have to stop using my fave shave cream. Go, Red Bulls! Ahh, I'm just being a jerk! I'll keep using it.
  1. Mike Murray
    commented on: February 16, 2012 at 10:14 a.m.
    Although it's inaccurate, I'll assume that by "the turn of last century", you meant passage from the 1800s to the 1900s (the "last" century was the 20th). But stating that Babe Ruth at the age of 5 or 6, and Knute Rockne at the advanced age of 12 or 13, were spokesmen for Barbasol are inaccuracies too hard to ignore. Listen, I'm available if you need a copy editor.
  1. Gak Foodsource
    commented on: February 17, 2012 at 9 a.m.
    How much did Barbasol pay to be on the Crew jerseys?

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
USL Discipline: Djiby Fall suspended for biting opponent    
Senegalese striker Djiby Fall has certainly made a name for himself around the USL since joining ...
Money Matters: MLS's most-valuable goal producers    
With the release of 2017 MLS player salaries by the MLS Players Union, it's time to ...
MLS Weekend: Three Games to Watch    
FC Dallas hosts Portland in a showdown of the top two Western Conference teams, former Red ...
What They're Saying: Bastian Schweinsteiger    
"I would say around 70 percent. It's still in the game you feel like you want ...
MLS: Revs' Dorchester stadium plans stall    
Talks between the Kraft Group, owner of the New England Revolution, and the University of Massachusetts ...
U.S. U-15 boys lose to England after two wins    
The U.S. U-15 boys national team, coached by Dave Van Den Bergh, fell 3-2 to England ...
Video Pick: Keeper catches cross, scores with punt    
Bolivar goalkeeper Matias Dituro scored a super long-distance goal against Club San Jose. After snatching a ...
What They're Saying: Giovani dos Santos    
"I have felt really good this season even though things haven't turned out the way we ...
CCL: Omar Gonzalez adds to packed trophy case    
Omar Gonzalez might have been disappointed at first when MLS salary rules pushed him out the ...
MLS Discipline: Rapids' Ford suspended for one game    
Reviews of incidents from last weekend's games has prompted the MLS Disciplinary Committee to issue a ...
>> Soccer America Daily Archives