The Brazilian government’s move to legalize the sale of alcohol in stadiums during the 2014 World Cup as demanded by FIFA has been delayed again.
A congressional commission last weekagreed to lift the alcohol ban, but on Wednesday the lower house postponed voting on the bill until next week because congressmen failed to reach a deal.
FIFA wants Brazil to allow the saleof alcohol inside stadiums because Budweiser is a major World Cup sponsor.
The alcohol debate is delaying the passage of the bill giving FIFA the needed financial and legal guarantees tothe World Cup. Text on the sale of alcohol can be reinstated later by the senate, and FIFA could still negotiate with the states in the 12 host cities to try to have them allow the sale of alcoholicbeverages inside stadiums.
Budweiser is making FIFA push alcohol sales in the stands during World Cup in Brazil. Brazil does not allow alcohol sales there for many a good reason and now because of greed are being forced to give in to a dangerous precedent. The good people of this country banned it ten years ago after an unprecedented repeat an unprecedented scale of violence. This company has so many other beverages they could sponsor for in th estands. Water is Five Bucks here. Are those few days of coliseum beer sales really worth marginalizing a countries values and well being to such a large degree? I called INBEV this morning (Budweiser Corporate) and I was for sure the first person to call and ask they reconsider their stance in forcing FIFA to insist on alcohol sales in the stands. They can drink in all the pubs, the same amount will eventually be consumed. When you’ve said Budweiser, you’ve said it all. Say it to Budweiser Corporate on Park Avenue…. 1 212-573-8800 a free call on most cell phones.