Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
MLS to launch 'Jersey Week' promotion
by Paul Kennedy, February 11th, 2013 11:17PM
Subscribe to Soccer Business Insider

TAGS:  mls, soccer business, television


By Paul Kennedy

Major League Soccer will launch its first “Jersey Week” with a national launch event Feb. 25 at Pier 59 Studios in conjunction with the New York Red Bulls.

Artist Curtis Kulig will be unveiling original pieces of art featuring the 19 MLS clubs at this event to highlight this year's theme “Jersey as Art."

There will also be 11 local events the week of Feb. 25-28 for MLS clubs will unveil new adidas primary, secondary or third jerseys. Perhaps the most ambitious effort will be Colorado Rapids' jersey caravan to Breckenridge Ski Resort, Red Rocks Amphitheater, Elk Meadow/Bergen Peak, the Brown Palace and Confluence Park followed by a public party at Lodo’s Bar & Grill in downtown Denver, where the players will don the new jerseys for the first time.

“Soccer supporters are extremely passionate about everything involving their club,” said Maribeth Towers, senior vice president of consumer products for MLS. “But the jersey might be first and foremost. It is the crest that is closest to their heart. Jersey Week will celebrate the soccer jersey."
Starting in 2014, all 19 MLS clubs will unveil at least one new jersey every year.

MLS will also introduce the “True Colors” of MLS created by artists from the Futbol Artists Network (FAN). The canvas art will utilize club marks, club colors and jersey teaser images and be used in social media platforms in the two weeks leading up to Jersey Week.
Feb. 25
(Primary & Secondary) House of Blues (private)
New York (Primary) Pier 59 Studios (private)
Feb. 25-26
Colorado (Primary & Secondary) Jersey Caravan/Lodo’s (public)
Feb. 26
Chivas USA (Secondary) The Home Depot Center (private)
Philadelphia (Third) Xfinity Live (public)
*Sporting KC (Primary) The Nelson-Atkins Museum of Art (private)
Toronto FC (Primary) The Berkeley Church (private)
Feb. 27
*LA Galaxy (Secondary) The GRAMMY Museum (public)
Montreal (Third) New City Gas (private)
Seattle (Primary & Secondary) Cinerama (private)
Vancouver (Primary) Rocky Mountaineer Train Station (private)
Feb. 28
Portland (Primary & Secondary) “Last Thursday on Alberta Street” (public)
*Will unveil third jerseys at other events.

CONCACAF-FOX SOCCER DEAL EXPANDED. U.S. fans can look forward to watching the U.S. under-20 national team in action in the Concacaf Under-20 Championship as part of the expanded agreement between Concacaf and Fox Soccer.

Besides the Concacaf Under-20 Championship, Fox Soccer will also air the 2013 Concacaf Men’s Under-17 Championship, 2014 Concacaf Women’s Under-17 and Under-20 Championships and 2015 Concacaf Women’s World Cup Qualifying.

The U.S. U-20s open play Feb. 18 against Haiti in Puebla, Mexico (kickoff: 6:30 p.m. ET).
Email: Send releases to Soccer America
Friend Soccer America Facebook
Follow Soccer America Twitter
Soccer Business Insider RSS feed

1 comment
  1. James Madison
    commented on: February 13, 2013 at 6:51 p.m.
    "Jersey Week," Ugh! Being required to change at least one jersey every third year, double ugh!!

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer Business Insider
Donovan case study: turning a negative into a positive    
So what's happens to a star from a marketing perspective when things go wrong? How do ...
Top 10 soccer television stories of the year    
It is almost impossible to go a day without finding live soccer somewhere on television. Most ...
U.S. Soccer renews Nike deal through 2022    
Nike, a U.S. Soccer partner since 1995, will be providing men's and women's national team uniforms ...
Mizuno cleats hit U.S. market     
Mizuno, the century-old Japanese company that entered the U.S. market in 1961 and has specialized in ...
Signs of progress on D.C. stadium plans    
The proposal for the D.C. United stadium to be built in Washington's Buzzard Point neighborhood could ...
Miami 'giddy' about soccer, New York? Not so much    
Miami-Dade County commissioners have demonstrated their support for soccer. Just what that gets David Beckham and ...
NYCFC eyes Bronx stadium site; Miami Beckham United gets on agenda    
It will take an Edwin Moses-type to cleanly clear all the hurdles that lie ahead for ...
MLS Cup viewers on UniMas surpass those on ESPN    
Saturday's MLS Cup drew the fewest English-language viewers on record, so few in fact that the ...
Team Beckham eyes Miami stadium site by the bay    
You can't say David Beckham doesn't think big.
FIFA-adidas partnership extended through 2030    
The World Cup and adidas are synonymous, their relationship going back to the 1970 World Cup ...
>> Soccer Business Insider Archives