Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Thorny issue forces fast action by NWSL club
by Paul Kennedy, March 28th, 2013 11:52PM
Subscribe to Soccer Business Insider

TAGS:  houston dynamo, mls, online, portland timbers, soccer business, television, usl


By Paul Kennedy

Remember when the Tampa Bay Rowdies orchestrated an entire marketing campaign around -- and introduced soccer as -- a "kick in the grass," helping turn Tampa into a soccer hotbed before the NFL or MLB or NHL came to town.

That was the mid-1970s, different times perhaps.

The Portland Thorns of the new NWSL introduced a T-shirt saying “Feelin’ Thorny?” but the hot-selling item was removed from sale in the Adidas Timbers Team Store at Jeld-Wen Field and online after criticism that the T-shirt was offensive popped up on Facebook.

“A great majority of fans find it funny and in the spirit it was created,” said Mike Golub, chief operating officer of the Portland Timbers who also serves in the same capacity for the Thorns, told the Oregonian.

Golub told the Oregonian that the T-shirt, whose slogan was was thought up by a female employee, was vetted by club employees, but it was removed for sale within a day of the posting of the Facebook page “Discontinue Portland Thorns “Feelin’ Thorny?”

It goes to show Facebook can kill a marketing campaign, just like it can make a marketing campaign.

The Thorns don't look like they'll be hurting, though. They have already sold 6,500 season tickets and are on the way toward becoming the most successful women's pro club launch ever.

GOAL.COM PARTNERS WITH SPORTING NEWS. Perform Group -- which owns among other properties the international soccer web site -- and Sporting News are partnering to form a new sports media venture in U.S. and Canadian markets.

The announcement came a day after a report that Sporting News was laying off a dozen reporters and editors, including Brian Straus, who wrote the long article with the (anonymous) criticisms of U.S. national team players about their coach, Jurgen Klinsmann.

A editor tweeted on Thursday that his site would be taking over Sporting News' soccer section.

MEDIA NOTES. The Houston Dynamo added writer Tom Dart and anchor/reporters Sebastian Salazar and Sara Eckert to its digital media platforms.

Dart, who will be a featured writer at spent 12 years at The Times of London before moving to Houston in 2011.

Salazar and Eckert will host and report for Dynamo TV, the club's official YouTube channel.

ORLANDO EXPANSION. USL PRO's Orlando City tweeted that it wants to be announced as an MLS expansion by the end of the year.
Soccer America on Twitter:
Soccer America | Paul Kennedy | Ridge Mahoney | Mike Woitalla
Google+: Soccer America
Facebook: Soccer America
Soccer Business Insider RSS feed

  1. Eric Schmitt
    commented on: March 29, 2013 at 10:05 a.m.
    Brian Straus: (sniff sniff) Smell that? that's karma.
  1. Tim King
    commented on: March 29, 2013 at 11:11 a.m.
    Thorns and their management need to stand up to a few conservative idiots that try and kill a benign campaign. I doubt those objecting even attend Portland matches.Thorn supporters should shove it down their throats with their own t-shirt; "Find my Feeling Thorny t-shirt offensive? Fuck you!"

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer Business Insider
Donovan case study: turning a negative into a positive    
So what's happens to a star from a marketing perspective when things go wrong? How do ...
Top 10 soccer television stories of the year    
It is almost impossible to go a day without finding live soccer somewhere on television. Most ...
U.S. Soccer renews Nike deal through 2022    
Nike, a U.S. Soccer partner since 1995, will be providing men's and women's national team uniforms ...
Mizuno cleats hit U.S. market     
Mizuno, the century-old Japanese company that entered the U.S. market in 1961 and has specialized in ...
Signs of progress on D.C. stadium plans    
The proposal for the D.C. United stadium to be built in Washington's Buzzard Point neighborhood could ...
Miami 'giddy' about soccer, New York? Not so much    
Miami-Dade County commissioners have demonstrated their support for soccer. Just what that gets David Beckham and ...
NYCFC eyes Bronx stadium site; Miami Beckham United gets on agenda    
It will take an Edwin Moses-type to cleanly clear all the hurdles that lie ahead for ...
MLS Cup viewers on UniMas surpass those on ESPN    
Saturday's MLS Cup drew the fewest English-language viewers on record, so few in fact that the ...
Team Beckham eyes Miami stadium site by the bay    
You can't say David Beckham doesn't think big.
FIFA-adidas partnership extended through 2030    
The World Cup and adidas are synonymous, their relationship going back to the 1970 World Cup ...
>> Soccer Business Insider Archives