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Mexico's SuperClasico telecast delivers big increase
by Paul Kennedy, by Ridge Mahoney, April 2nd, 2013 3:53AM
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TAGS:  mexico, mls, soccer business, television


By Ridge Mahoney and Paul Kennedy

Another Liga MX rivalry match has drawn a sizable TV audience. Telemundo’s telecast of the Guadalajara-Club America match Sunday night (9:55 p.m. – midnight ET time slot) was watched by nearly 2.6 million total viewers, according to figures released by the network Monday. That represents an increase of 35 percent over the Telemundo broadcast of last year’s SuperClásico.

A viewership of nearly 1.6 million among adults 18-49 was also recorded, which is a 22 percent increase from last year. The cumulative audience, a measure of any viewer to who tuned into any portion of the telecast, reached nearly 4.8 million viewers, a 39 percent increase from last year.

The SuperClásico rated the highest of all English-language and Spanish language telecasts among adults 18-49 during its time slot in the following markets:  Chicago, Dallas, Denver, Los Angeles and San Francisco, regardless of language.

The match registered a 108 percent growth in total viewers versus the SuperClásico broadcast by Telemundo last year in New York, as well as 101 percent jump in San Francisco, 76 percent in Dallas, 60 percent in Miami, 46 percent in Chicago and 45 percent in Los Angeles.

Interest in the Chivas-America derby peaked in 2007 when it drew 4,290,000 viewers for Univision's prime-time coverage of their Torneo Clausura match.

MLS ATTENDANCE WATCH. A capacity crowd of 20,359 at Rio Tinto Stadium for Real Salt Lake-Seattle topped the MLS crowds for Week 5. The eight games averaged 15,122, dropping the 2013 season average
17,803 a game. MLS average 19,576 through Week 5 in 2012.

MLS, Week 5 Attendance
20,359 Real Salt Lake-Seattle
18,609 Sporting KC 2 Montreal 0
18,355 Toronto FC-Los Angeles
17,415 Houston 2 San Jose 0
15,824 New York 2 Philadelphia 1
11,774 Colorado 2 Portland 2
10,284 New England 0 FC Dallas 1
8,354 Chivas USA-Vancouver
15,122 AVERAGE
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