Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Jersey deal puts Cosmos in big company
by Paul Kennedy, June 4th, 2013 3:54PM
Subscribe to Soccer Business Insider

TAGS:  european championship, nasl, new york cosmos, soccer business, television, world cup 2022


By Paul Kennedy

For one day at least, the New York Cosmos were again the No. 1 soccer story in New York.

On Tuesday, Pele was on hand as the revived NASL club announced it signed a jersey sponsorship contract with Emirates Airline.

That puts the Cosmos in big company as the airline also sponsors such giants as Arsenal, AC Milan, Paris St. Germain, Hamburg and, beginning soon, Real Madrid.

Cosmos chairman and CEO Seamus O'Brien is also the chairman, CEO, and founder of World Sports Group, which is the preeminent sports marketing group in Asia with close connections to Emirates Airline.

The Cosmos are scheduled to start the NASL in its fall season. Its first game is set for Aug. 3 against Ft. Lauderdale at Shuart Stadium (the old Hofstra Stadium) in Hempstead.

FOX SIGNS UEFA DEAL. FOX Sports Media Group reached a deal with UEFA for multi-media rights to all Euro 2016 qualifiers and all 2018 World Cup qualifiers. Fox in turn will sublicense half the game inventory to ESPN.
“The journey for a country to be represented in two of the most prestigious soccer tournaments in the world is some of the most exciting soccer played each year,” said FOX Soccer executive vice president David Nathanson. “There are no two media properties better fit to showcase these matches than ESPN and FOX Sports whom already have the broadcast rights to the UEFA Euro 2016 and the 2018 FIFA World Cup, respectively. The UEFA European qualifiers adds a new dimension of depth to our robust portfolio of soccer broadcast rights.”

UEFA is selling rights to all qualifiers as opposed to letting (home) federations sell them individually.

FOX will broadcast the World Cup finals for the first time in 2018. ESPN, which covered the World Cup for many years, still holds the rights to the 2016 European Championship in France.
Soccer America on Twitter:
Follow Soccer America | Paul Kennedy | Ridge Mahoney | Mike Woitalla
Google+: Soccer America
Facebook: Soccer America
Soccer Business Insider RSS feed

1 comment
  1. sundberg endberg
    commented on: June 7, 2013 at 4:38 a.m.
    Soccer jerseys football tournament sponsor's contribution is really great. Not only started their own brand reputation(, but also for the athletes comfortable soccer jerseys.

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer Business Insider
Donovan case study: turning a negative into a positive    
So what's happens to a star from a marketing perspective when things go wrong? How do ...
Top 10 soccer television stories of the year    
It is almost impossible to go a day without finding live soccer somewhere on television. Most ...
U.S. Soccer renews Nike deal through 2022    
Nike, a U.S. Soccer partner since 1995, will be providing men's and women's national team uniforms ...
Mizuno cleats hit U.S. market     
Mizuno, the century-old Japanese company that entered the U.S. market in 1961 and has specialized in ...
Signs of progress on D.C. stadium plans    
The proposal for the D.C. United stadium to be built in Washington's Buzzard Point neighborhood could ...
Miami 'giddy' about soccer, New York? Not so much    
Miami-Dade County commissioners have demonstrated their support for soccer. Just what that gets David Beckham and ...
NYCFC eyes Bronx stadium site; Miami Beckham United gets on agenda    
It will take an Edwin Moses-type to cleanly clear all the hurdles that lie ahead for ...
MLS Cup viewers on UniMas surpass those on ESPN    
Saturday's MLS Cup drew the fewest English-language viewers on record, so few in fact that the ...
Team Beckham eyes Miami stadium site by the bay    
You can't say David Beckham doesn't think big.
FIFA-adidas partnership extended through 2030    
The World Cup and adidas are synonymous, their relationship going back to the 1970 World Cup ...
>> Soccer Business Insider Archives