Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Man. United-Chelsea game sets streaming records
by Paul Kennedy, August 27th, 2013 7:24PM
Subscribe to Soccer Business Insider



By Paul Kennedy

NBCSN averaged 536,000 viewers -- its best weekday audience since the 2012 London Olympics -- for Monday afternoon’s Manchester United-Chelsea Premier League match.

Among Men 18-34, NBCSN’s Premier League average audience (147,000) topped all Monday sporting events – finishing 18 percent higher than the second-most watched telecast in the demo (Cincinnati-St. Louis MLB game in primetime on ESPN).

But what stands out in the numbers the NBC Sports group sent out are the Manchester United-Chelsea live streaming figures -- not surprisingly, given it was a weekday afternoon event for which many viewers will have been working or otherwise unable to watch on television. (The highly prized demo of males 18-34 who are strong soccer fans will also be more inclined than other demos  to watch an event via a streaming device.)

NBC Sports Live Extra’s live stream of the match generated 3,207,658 live minutes and averaged 51.8 minutes. Both are records for EPL streaming on NBC Sports Live Extra and surpassed NBC’s two NFL preseason games this year and every Notre Dame Football stream last season. NBC Sports Live Extra's EPL streams require verification, while these other streams did not require verification of a cable/satellite/telco subscription.

In live minutes, Manchester United-Chelsea was the second-highest NBCSN stream in NBC Sports Live Extra history, behind only Game 2 of the 2013 Stanley Cup Final (3,236,341). NBC Sports Live Extra, the NBC Sports Group’s live streaming product for desktop, mobile devices and tablets, is offered by nine of the 10 largest cable/satellite/telco providers.

Borussia Dortmund-Werder Bremen (Germany)
75,032 Man. United-Chelsea (England)
Bayern Munich-Nuremberg (Germany)
67,385 Seattle Sounders-Portland Timbers (MLS)
63,574 Hertha Berlin-Hamburg (Germany)
55,256 Sao Paulo-Fluminense (Brazil)
Newcastle United-West Ham (England)
49,000 Hannover 96-Schalke 04 (Germany)
42,797 Inter Milan-Genoa (Italy)
42,098 Aston Villa-Liverpool (England)
Soccer America on Twitter:
Follow Soccer America | Paul Kennedy | Ridge Mahoney | Mike Woitalla
Google+: Soccer America
Facebook: Soccer America
Soccer Business Insider RSS feed

  1. Jacob Wang
    commented on: August 27, 2013 at 9:42 p.m.
    Impressive, considering the oldest of that 18- to 34-year-old demographic went to college in the late 1990s. Wonder how Notre Dame has done since then
    commented on: August 28, 2013 at 9:34 a.m.
    A billion people will watch Bayern-Chelsea world-wide.
    commented on: August 28, 2013 at 1:48 p.m.
    Freiberg-Bayern draw a lot more exciting, just as much league impact, due to Shaq ball-watching one drifting in front of goal & Manny again standing still on a cross like he did with vs. Droghba.......

Sign in to leave a comment. Don't have an account? Join Now



Recent Soccer Business Insider
Donovan case study: turning a negative into a positive    
So what's happens to a star from a marketing perspective when things go wrong? How do ...
Top 10 soccer television stories of the year    
It is almost impossible to go a day without finding live soccer somewhere on television. Most ...
U.S. Soccer renews Nike deal through 2022    
Nike, a U.S. Soccer partner since 1995, will be providing men's and women's national team uniforms ...
Mizuno cleats hit U.S. market     
Mizuno, the century-old Japanese company that entered the U.S. market in 1961 and has specialized in ...
Signs of progress on D.C. stadium plans    
The proposal for the D.C. United stadium to be built in Washington's Buzzard Point neighborhood could ...
Miami 'giddy' about soccer, New York? Not so much    
Miami-Dade County commissioners have demonstrated their support for soccer. Just what that gets David Beckham and ...
NYCFC eyes Bronx stadium site; Miami Beckham United gets on agenda    
It will take an Edwin Moses-type to cleanly clear all the hurdles that lie ahead for ...
MLS Cup viewers on UniMas surpass those on ESPN    
Saturday's MLS Cup drew the fewest English-language viewers on record, so few in fact that the ...
Team Beckham eyes Miami stadium site by the bay    
You can't say David Beckham doesn't think big.
FIFA-adidas partnership extended through 2030    
The World Cup and adidas are synonymous, their relationship going back to the 1970 World Cup ...
>> Soccer Business Insider Archives