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Combined USA-Mexico audience was upwards of 7 million
by Paul Kennedy, September 12th, 2013 7:57PM
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TAGS:  men's national team, mexico, seattle sounders, soccer business, television


By Paul Kennedy

Tuesday's USA-Mexico match on UniMás averaged 4,132,000 viewers during the match broadcast.

Combined with the 2+ million average viewers on ESPN -- the broadcast measured as beginning at 7:41 p.m. ET averaged 2,243,000 viewers -- that means an average of upwards of 7 million viewers watched Dos a Cero IV on English- and Spanish-language television combined.

The game was the fourth most-viewed program in the history of the network, the former TeleFutura.

UniMás was the highest-rated station during the USA-Mexico qualifier among adults 18-34 in these key markets: Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento.

CORRECTION: Dos a Cero IV averaged 2,243,000 viewers on ESPN, not 2,430,000 viewers, as reported in the Wednesday Soccer Business Insider. It was, as reported, the second most-viewed U.S. men's national team qualifier or friendly ever on the network.

SOUNDERS-XBOX AGREEMENT EXTENDED. The Seattle Sounders have extended their agreement with Microsoft to wear uniforms with "Xbox" across the front for at least one more year.

“We’re very happy,” Sounders GM Adrian Hanauer told reporters on Wednesday. “It’s been a fantastic partnership. We’re excited to extend for a year and hopefully this leads to something even longer term."

Microsoft is an original sponsor of the MLS club, which joined the league in 2009.
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  1. Jacob Wang
    commented on: September 13, 2013 at 12:34 a.m.
    "UniMás was the highest-rated station during the USA-Mexico qualifier among adults 18-34 in these key markets: Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento": all with large Latin populations. Even USA-Turks/Caicos friendly would probably have drawn similar ratings
  1. Marc Silverstein
    commented on: September 13, 2013 at 8:47 a.m.
    does someone need to learn to count??? How does these numbers add up to "upwards of 7 million" as quoted in the title?
  1. Bruce Moorhead
    commented on: September 18, 2013 at 5:17 a.m.
    Marc: I am guessing that the term "average" means there were times when somewhat more than the average were watching, but it certainly was not defined or explained, and I noticed the numbers discrepancy too.

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