"We have to care about a soccer club's social responsibility. We have expensive tickets, in the lounge and business areas, and thanks to those we can still sell standing tickets at around $10 per match, cheaper than it costs to go to the cinema in Munich. A poor guy, maybe without work, we want him to be able to go and watch soccer. That is our obligation."
-- Bayern Munich
chairman Karl-Heinz Rummenigge. (The Guardian)