Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Earthquakes hire marketing agency for new looks
January 6th, 2014 5:25PM
Subscribe to Soccer America Daily

MOST READ

MOST COMMENTED

[SOCCER BUSINESS] The San Jose Earthquakes have hired San Francisco-based PIVOT Marketing Agency to help seek partnerships for the club’s new stadium and jersey.

The Earthquakes' new 18,000-seat, privately funded stadium in San Jose will open in 2015. The club placed the first steel for the future locker rooms and office buildings last month and began erecting the framework for the stadium’s bowl in mid-December.

On Jan. 30, they will unveil a new logo and new uniforms in a special outdoor presentation to celebrate their 40th anniversary at San Pedro Square Market in downtown San Jose.

“PIVOT Marketing Agency has done some tremendous work with a number of local and global brands," said Earthquakes president Dave Kaval. "We look forward to doing some great things together as our club prepares to usher in a new era of Earthquakes soccer."



1 comment
  1. R2 Dad
    commented on: January 6, 2014 at 10:52 p.m.
    See, this is why marketing people are twits. If you want to use industry jargon at your dorky conventions, be my guest. It's great stuff in your journals and in correspondence with your clients, but it's not fit for general consumption and should never see the light of day. Do they call them the new and improved Earthquakes 2.0? (Well, no, for several reasons). I don't follow "brands", don't care about "share"--just the coach/team/players/quality of play on the field. I don't want my team to represent greater mindshare with the impressionable demographic of echo boomers blah blah blah. New copy: "PIVOT is looking forward to collaborating with various Earthquake fans, employees and neighbors to further popularize the team and sport in the Bay Area." Don't be a yokel, think local, Dave.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Canada: Toronto FC wins sixth Voyageurs Cup    
Toronto FC won the 2017 Canadian Championship with a 2-1 win over the Montreal before 26,539 ...
What They're Saying: Dennis Crowley    
"It's like craft beer growing because people like the idea of something personal, local, not the ...
MLS Closeup: Accam schorcher adds fuel to raging Fire    
The Chicago Fire has been so bad for so long any talk of titles and trophies ...
Open Cup: Defending champion FC Dallas advances    
Mauro Diaz had a goal and an assist to lead defending champion FC Dallas to a ...
MLS Expansion: FC Cincinnati breaks new ground    
FC Cincinnati, which hosts the Chicago Fire Wednesday in a round-of-16 of the U.S. Open Cup ...
Video Pick: Will Ferrell begs Chicharito to join LAFC     
Comedic actor Will Ferrell, also a part owner of the Los Angeles franchise set to join ...
MLS Today: Orlando's Larin cleared to play again    
Less than two weeks after his DUI arrest and suspension for three games, Orlando City star ...
Streaming: Fox Sports will air UCL games on Facebook    
UEFA became the latest organization to start streaming on Facebook, teaming with U.S. broadcaster Fox Sports ...
OTT: What NBC's new EPL package means for viewers    
NBC Sports Digital has announced a new "Premier League Pass" as part of its NBC Sports ...
What They're Saying: Ronald de Boer    
"It's very difficult to find action photos of Frank, that's why they use me instead." -- ...
>> Soccer America Daily Archives