Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Arsenal deal is huge opportunity for Puma
January 28th, 2014 10:59PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  arsenal, soccer business

MOST COMMENTED

[SOCCER BUSINESS] Puma will replace Nike as Arsenal's jersey sponsor, beginning on July 1, in the biggest deal in the history of both Puma and Arsenal, reported to approach $50 million a year.

The five-year deal gives Puma wide-ranging licensing rights to develop Arsenal-branded merchandise on a global basis in addition to producing the playing and training uniforms for all Arsenal teams.

Nike had been the Arsenal uniform supplier for 20 years. The Gunners were one of the first major clubs to wear Nike as it moved into European soccer in a big way in the 1990s.

Now, Puma looks to reposition itself as a major soccer player alongside adidas and Nike.

"Arsenal has been a key strategic target for Puma for a number of years now," said Puma CEO Bjoern Gulden. "Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the Puma organization, we're proud to have signed this partnership with a truly global football club. As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence that the plans in place to activate this partnership will have a significant global impact."


1 comment
  1. Thomas Brannan
    commented on: January 29, 2014 at 6:13 p.m.
    Does anyone have any info on this. I believe about 80%, whatever, of Pumas business is not soccer related and Pumas soccer uniforms, in my opinion for what it is worth, show no imagination in design. It appears you can do infinitely more with three stripes than a Puma or even a Swoosh. So why is Puma so unimaginative in their soccer uniforms? Is it the design department or the corporate philosophy of Puma that stifles imagination? This isn't meant to be criticism with harmful intent, it just seems like it is a fact.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
Video Pick: Big oops by Galaxy goalie    
Roger Espinoza's 32-yard shot was heading straight into L.A. Galaxy goalkeeper Clement Diop's chest. But Diop ...
MLS: Quakes replace Kinnear with Leitch as head coach    
Less than 24 hours after beating Real Salt Lake, 2-1, to move into fifth place in ...
USMNT: Arena names roster for Gold Cup    
Bruce Arena named his 23-player roster for the Gold Cup. It includes four uncapped players: Kelyn ...
What They're Saying: Haris Medunjanin    
"I think you need to be honest, and I didn't feel a kick. It was just ...
MLS Saturday: Fire extends win streak to seven games    
The Chicago Fire extending its home winning streak to seven games - the second-longest streak in ...
TV: Cincy-Chicago Open Cup match to be shown on ESPN2     
In just its second season in the USL, FC Cincinnati is racking up milestones in terms ...
MLS Today: Hunt for points intensifies    
Big rivalry matches will be played each day over the weekend -- Houston-FC Dallas, NYCFC-Red Bulls ...
MLS Closeup: By dominating at home Dynamo defies critics    
So far in this MLS season, several teams are posting remarkable records that are mirror images: ...
What They're Saying: Francisco Rios    
"The first thing I did this year when the schedule came out was to check to ...
USMNT: Our 23 picks for the Gold Cup    
U.S. national team coach Bruce Arena will announce his 23-player roster for the Gold Cup on ...
>> Soccer America Daily Archives