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Cavalcade of stars show off pregame rituals
June 5th, 2014 6:55PM
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TAGS:  soccer business, world cup 2014

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[WORLD CUP 2014 COMMERCIALS] Brazilian Neymar stars and Jozy Altidore, Sydney Leroux, Luis Suarez, Robin van Persie and Bastian Schweinsteiger and a host of soccer stars join LeBron James, Lil Wayne and Serena Williams in cameos for "The Game Before The Game," a five-minute ad for Beats by Dre that is being dubbed the mother of all World Cup commercials.

Beats by Dre, the headphone company that Apple recently bought for $3 billion, opens the ad with Neymar getting a pep talk from his father and shows off players and their pre-game rituals.

Other players featured include Thierry Henry and fellow Frenchmen Bacary Sagna and Blaise Matuidi. Other World Cup players in the add are Spaniard Cesc Fabregas, Englishman Daniel Sturridge, German Mario Goetze and Javier Hernandez, who prayers on his knees as his father, also a World Cup player for Mexico, taught him to do before games.

The best part of the video may be the music track of the “Jungle,” by X Ambassadors and Jamie N Commons.



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