Join Now  | 
Home About Contact Us Privacy & Security Advertise
Soccer America Daily Soccer World Daily Special Edition Around The Net Soccer Business Insider College Soccer Reporter Youth Soccer Reporter Soccer on TV Soccer America Classifieds Game Report
Paul Gardner: SoccerTalk Soccer America Confidential Youth Soccer Insider World Cup Watch
RSS Feeds Archives Manage Subscriptions Subscribe
Order Current Issue Subscribe Manage My Subscription Renew My Subscription Gift Subscription
My Account Join Now
Tournament Calendar Camps & Academies Soccer Glossary Classifieds
Poll confirms fans' dedicated support
by Paul Kennedy, June 9th, 2014 8:57PM
Subscribe to Soccer America Daily

MOST READ
TAGS:  men's national team, mls, soccer business, television

MOST COMMENTED

[SOCCER BUSINESS] Soccer has always suffered in the eyes of American advertisers because the lack of in-game breaks limit selling opportunities, but growing interest in soccer has resonated with advertisers and programmers who have taken note of the dedicated and highly social support of soccer fans marked by heavy use of second screens. And it has translated into a 42 percent increase in television spending from 2010 to 2013.

“While the World Cup only comes around every four years, and soccer -- with two non-interrupted halves -- has less space for traditional TV spots, the heavy branding on both stadium signage and player kits seems to resonate with fans,” said Nielsen's senior vice president sports, Stephen Master, in response to a new Harris Poll on soccer.

The number of networks airing soccer increased from 11 in 2010 to 21 in 2013 and spending increased from $266 million in 2010 to $378 million in 2013 when almost 4,000 soccer games aired.

Some of the Harris Poll's findings on the affinity of soccer fans:

-- 58 percent of Americans who follow soccer already own merchandise supporting a favorite player, team or league;

-- 54 percent of Americans who follow soccer say that they think wearing team apparel is an important part of the watching the World Cup

-- 45 percent of Americans who follow soccer said they plan on purchasing merchandise in support of their favorite player, team or league.

Some of its findings on the digital habits of young soccer fans:

-- 25 percent of 18-24-year-olds said they would post to social media while tuning in to World Cup games (compared to 12 percent of all respondents);

-- 34 percent of 18-24-year-olds would likely look up game, team or player stats on a mobile device during World Cup games.

Some of the findings from a Nielsen Scarborough survey on adults attending soccer matches:

-- The number of adults (age 18 and over) who have attended a major soccer game has risen 87 percent since 2010.

-- The number of adults (age 18 and over) who have watched, attended or listened to a major soccer match has increased by 32 percent since 2010.


1 comment
  1. Andrea Hana
    commented on: June 16, 2014 at 10:53 a.m.
    It's only a matter of time before this global game finally takes it's rightful place in the U.S. as the number one sport.

Sign in to leave a comment. Don't have an account? Join Now




AUTHORS

ARCHIVES
FOLLOW SOCCERAMERICA

Recent Soccer America Daily
What They're Saying: Alejandro Bedoya    
"I wouldn't do it, but if somebody else felt the need ... they should be able ...
What They're Saying: Landon Donovan    
"You have to find something meaningful. That you're passionate about and do every day. Having that ...
TV Report: Nine independent USL clubs have local deals    
As the USL grows, so has the interest of local broadcasters to carry the action. Nine ...
MLS Expansion: Garber headed to St. Louis on Monday    
With its strong soccer tradition, St. Louis is considered a hot candidate for an MLS expansion ...
USA-Honduras: Lessons from Arena's first time around    
Sixteen years after his first run through the Hexagonal, Bruce Arena returns as head coach of ...
What's new in 2017 NASL: 1-10     
The NASL, downsized from 12 teams in 2016 to eight teams, will kick off its seventh ...
MLS Week 4: Ten players missing on international duty    
MLS doesn't rest during FIFA's international fixture windows. Ten players are expected to miss action for ...
NASL: BeIN Sports, ESPN3 return as broadcast partners     
BeIN Sports and ESPN3 are returning as the NASL's 2017 national broadcast partners. On opening weekend, ...
Video Pick: Good sport admits he wasn't fouled    
Jonas Hofmann of Borussia Monchengladbach fessed up that his stumble wasn't from contact by Bayern Munich's ...
MLS Moves: Toronto FC signs veteran defender Hernandez    
Defender Jason Hernandez will play his 13th MLS season as a member of Toronto FC. Hernandez, ...
>> Soccer America Daily Archives