"Regardless of the crisis, Spain has been able to shine through football. As a brand, Spain is a destination where people like to go to. The government wants to take Spain out to rest of the world."
-- La Liga president Javier Tebas on promoting Spain -- and Spanish soccer -- in the United States as part of the second Gira LFP World
Challenge. Both Spanish champion Atletico Madrid and European champion Real Madrid are playing this weekend in the San Francisco Bay Area. Other Spanish teams are playing in Latin America and Asia.
(San Jose Mercury-News)