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Fan experience survey: Five MLS teams rate No. 1
by Paul Kennedy, August 17th, 2017 3:58AM
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TAGS:  business, mls


Five MLS teams -- the New York Red Bulls, New England, Philadelphia, Houston and LA Galaxy -- came out No. 1 in a study rating the fan experience pro teams provide in 11 U.S. markets. The J.D. Power 2017 Fan Experience Study found MLS teams generally on the high end -- eight teams ranked No. 1 or No. 2 in their markets -- and NFL teams on the low end.

Chicago FC Dallas and San Jose were second in their markets. NYCFC and Colorado finished third in their markets, while stadium-challenged D.C. United was fourth and last among Washington teams.

2017 vs. 2016.The Red Bulls, No. 1 overall in the ratings, were No. 1 in the New York market for the second year in a row. The Dynamo and Galaxy moved up one spot from No. 2. The Fire was beaten out by the baseball White Sox after finishing first in Chicago a year ago when J.D. Power rated teams in just four markets.

NFL put on notice. "The teams at the top of their markets understand what it takes to keep fans coming back for more," said Greg Truex, Senior Director, Sports Research at J.D. Power, "as well as recommending the experience to friends and family, regardless of the standings." Truex added that results should make NFL teams take notice -- particularly when coupled with their sagging TV ratings.

Survey categories. Fan satisfaction was evaluated on a 1,000-point scale across seven factors (in order of importance):

-- seating area and game experience;
-- security and ushers;
-- leaving the game;
-- arriving at the game;
-- food and beverage;
-- ticket purchase; and
-- souvenirs and merchandise.

1 comment
  1. phil cottrell
    commented on: August 20, 2017 at 11:21 a.m.
    I’m not sure I understand this story correctly. Did 5 MLS teams tie for a #1 spot.....? who were the other teams / sports in the study?....what were the rankings? and what about TFC?, BMO field in Toronto is an amazing fan experience! And what exactly made these MLS teams rank so highly in fan experience / enjoyment?? It would be interesting to know......can somebody please provide details.....thanks...PC

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