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Why Beckham Should Join MLS

He's been dropped from England and he may have to toil away the rest of his days at Real Madrid on the bench, so if David Beckham is going to have to take a paycut to stay at Real while relying on endorsements to fund his rock star lifestyle anyway, why doesn't he just come on over to Major League Soccer? That's what asks Paul Gardner in a column for the New York Sun. Beckham won't be making anywhere near the $8 million per year he currently earns at Real, but his commercial prospects might be even bigger over here. It's not as if the global brands he sponsors (Adidas, Gilette, and Pepsi) wouldn't follow him to the U.S. In fact, they might even offer him more money for the opportunity to reach a big audience in a new market. It goes without saying that the commercial and marketing power of David Beckham would be a good thing for MLS: he has universal sex appeal, his brand extends from the sports-nut to the fashion-conscious, and he has a glamorous wife, the former Posh Spice of the Spice Girls. Beckham has often noted that mining the American market is a goal of his, both in the celebrity sense and the commercial sense, following the opening of his new soccer academy in Los Angeles. As far as soccer goes, Beckham's arrival in MLS would be no big deal, says Gardner. He's hardly the player he used to be, and outside of a stunning free kick or two, Beckham would not substantially raise the quality of American soccer. This would be a boon for publicity only, says Gardner.

Read the whole story at New York Sun »

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