U.S. Soccer: Dan Flynn replaces Steinbrecher

U.S. Soccer President Bob Contiguglia picked an insider in naming a new Secretary General. Dan Flynn has spent recent years at World Cup 1994 (Chicago venue chief), the U.S. Soccer Federation (deputy general secretary) and the U.S. Soccer Foundation (executive director). He also brings a strong business background, including both sports marketing and management positions at longtime soccer sponsor Anheuser-Busch. For the last two years, Flynn has served as Executive Director of the U.S. Soccer Foundation, where he was responsible for the organization's overall management. Prior to joining the Foundation, he played key roles at both World Cup 1994, serving as the Venue Director in Chicago, and at U.S. Soccer, where he helped to develop the organization and guide the Federation's growth and prosperity in the late 1990s. Flynn replaces Hank Steinbrecher, who has served in the position since 1990. "After an exhaustive and far-reaching search with a group of outstanding candidates, it became clear to everyone on our search committee that Dan was the best candidate to move U.S. Soccer forward into the new millennium," said Contiguglia. "From his experience in the business world with Anheuser-Busch to the incredible passion he has displayed in his many contributions to the sport of soccer, Dan brings unrivaled skills to our organization." Cathy Griffin of Korn/Ferry's Global Sports and Entertainment practice headed up the search for U.S. Soccer. U.S. Soccer's search committee included Contiguglia, immediate past presidents Alan I. Rothenberg and Werner Fricker, Nike President Tom Clarke and Athlete Representative Mary Harvey. Flynn's career was launched at Anheuser-Busch, where he served in a variety of capacities both domestically and internationally. At Anheuser-Busch, Flynn helped develop strategic plans for expansion into a number of countries outside the U.S. as well as assisting in the start-up of the organization's Sports Marketing Group. Flynn helped to initiate the company's wide-ranging involvement in the sports industry, including the support of soccer, auto racing and boxing. In four years with U.S. Soccer from 1994 to 1998, Flynn managed the day-to-day operations at the Federation headquarters in Chicago, overseeing marketing, communications, finance, legal, merchandising, and the promotion and operation of all national team games. During that time he served first as Chief Administrative Officer and then Chief Operating Officer, managing the growth of the overall budget from $9 million to more than $20 million. He was also instrumental in the strategic development of Project 2010 and U.S. Soccer's partnership with Nike and IMG. Flynn was responsible for the further development of U.S. Soccer commercial properties like the U.S. Cup, the U.S. Women's Cup and various "Road to ..." and "Victory" tours, which not only maximized revenue for the Federation but helped provide the necessary technical requirements for the national teams continued growth. At the Federation, Flynn also worked closely with U.S. Soccer's many state associations in and around U.S. national team games, implementing programs locally to assist with the promotion and sale of tickets, resulting in increased revenues to the state organizations. During the immensely successful 1994 World Cup in the U.S., Flynn served as Venue Executive Director of the Chicago venue, which hosted the tournament's opening ceremonies. At the Foundation, Flynn helped the organization serve a large and diverse constituent base throughout the soccer community, seeking new sources of funding to meet the growing needs of the sport at all levels. To meet those needs Flynn was responsible for the development and execution of the Foundation's strategic business plan, which expanded the services of the organization at the grassroots level and created several new programs. The U.S. Soccer Foundation Resource Center was one of those programs, helping the Foundation realize significant new levels of funding, while increasing the overall awareness of the organization throughout the soccer community. While interfacing with a wide range of soccer organizations throughout the sport, including the sponsor community and the soccer apparel manufacturers, Flynn also helped champion grassroots urban programs like AMERICA SCORES, and the restoration of New York City's historic Metropolitan Oval. His work behind the scenes in creating strong government relations initiatives have helped address the legislative needs of the soccer community, resulting in additional funding from a variety of sources, including the corporate, government and philanthropic communities. "The opportunity to continue the growth of our sport and to continue to build upon the strong infrastructure within U.S. Soccer, is something I am looking forward to," said Flynn. "While the 1990s was a period of fantastic growth for the sport in our country, we feel there is room for continued growth and it will be important to utilize our strengths as an organization to position ourselves within the American sports landscape." Personal: Graduated from St. Louis University with a BS in Finance in 1978 ... Was a standout player at SLU from 1973 to 1977, helping the Billikens to an NCAA championship in 1973 and to a runner-up finish in 1974 ... Received accolades from Advertising Age magazine during his time at Anheuser-Busch, being honored as one of the "best and brightest" young marketers in the U.S. ... Was a former board member of the Worldwide USO ... Is a member of the St. Louis University Hall of Fame ... Born Jan. 20, 1955 in St. Louis.
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