MLS: Galaxy names Sergio del Prado GM

The Los Angeles Galaxy has named Sergio del Prado as the its general manager. Del Prado will be responsible for the overall business operations focusing on marketing and sponsorship of the club. "Sergio del Prado has been in sports for many years working with the Kings, Lakers and Women's World Cup among others," said Galaxy president Tim Leiweke. "He not only understands how to market sports in L.A., but he understands how to market soccer on the national and local level." The 39-year old del Prado joins the Galaxy after serving as senior vice president of corporate marketing for the 1999 FIFA Women's World Cup Organizing Committee since September of 1997. As the holder of the highest marketing position, del Prado devoted his considerable energies towards signing worldwide marketing partners to join FIFA's Official Sponsors in promoting the largest-ever world championship for women's soccer. Prior to joining Women's World Cup, del Prado spent three years as the director of marketing and corporate sales for the Los Angeles Kings of the NHL. "I am very honored and excited by this tremendous opportunity and responsibility entrusted to me," said del Prado. "We have very high goals and I believe that with the resources and commitment of Phil Anschutz, the vision and leadership of Tim Leiweke, the player development of Octavio Zambrano and the skills and dedication of our players and staff we have the opportunity to reach our goals."
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