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Beckham's MLS Advertising Blitz

Adidas this week is launching a new advertising campaign featuring Reggie Bush of the NFL's New Orleans Saints alongside Major League Soccer's monster signing, David Beckham. Bush and Beckham swap sports in the campaign, "Futbol vs. Football." Beckham finally joins the Los Angeles Galaxy next month after helping Real Madrid win its first La Liga title in four years a week ago.

Becks is set to be the guest of honor at the MLS All-Star Game in Colorado next month when the league's all-stars take on Scottish champion Celtic. He may make an appearance in the match. It's still unclear, but the 32-year-old's first official game for the Galaxy figures to be a friendly against English Premier League giant Chelsea at the Home Depot Center in California on July 21, two days after the All-Star Game. His first appearance coincides with the unveiling of a redesigned Galaxy uniform. After that, his league debut is likely to be Aug. 5 at BMO Field in Toronto.

Galaxy president Alexi Lalas says the advertising that will accompany his formal arrival in MLS "will be a coordinated blitz, if you will," referring to the player's various sponsors, which include Adidas, Gillette, MLS and, of course, the Galaxy. "We want to make sure that we're not duplicating efforts. So there will be obviously stuff from Adidas, the Galaxy, ESPN and a bunch of other ones." As Adidas America's Stephen Pierpoint, vice president of brand marketing, says, "David's name we feel really travels further, and that's an opportunity for us to draw more people into the sport of soccer, draw whole families into the sport of soccer."

Read the whole story at Associated Press »

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