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The Beckham No Show

There's this old media adage that any press is good press. As long as people are talking about you, right? Well, the merits of that claim are now being tested to the limits after the limited number of appearances made by David Beckham in his first month in MLS. The Beckham backlash is evident in reports from disgruntled fans who shelled out the extra cash just to see him sit on the bench. It can also be seen in the audible boos emanating from sellout crowds when his image is displayed on the big screen.

Even straight-news agencies like the Associated Press have jumped on the bandwagon, says the L.A. Times' Grahame L. Jones. "English megastar David Beckham resumed his tour of American soccer benches on Sunday," began its report of the New England-L.A. match.

MLS, ESPN and anyone else with a vested interest in the American soccer league claim the negativism is unfair. Stadium operators might agree: the Beckham No Show has been a sellout in  L.A. and Dallas (for the SuperLiga) and Toronto. (The Revs-Galaxy drew more than 35,000 fans.) Next up -- on the MLS front -- is always-empty Giants Stadium, which has already sold 55,000 tickets ahead of the Galaxy's arrival.

Read the whole story at L.A. Times »

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