What We're Reading

BestBuy to be Fire Sponsor

An insider tells Chicago Tribune blogger Luis Arroyave that electronics retailer Best Buy has reached a deal with the Chicago Fire to put its logo on the club's jerseys starting next season. If so, the Fire would become the eighth MLS team to have a jersey sponsor after Real Salt Lake (XanGo), the Los Angeles Galaxy (Herbalife), New York Red Bulls (Red Bull), Toronto FC (BMO Financial Group), Chivas USA (Comex), Houston Dynamo (Amigo Energy) and Columbus Crew (ICI Paints).  

Terms of the deal were not disclosed, but Arroyave reminds us that prices for MLS shirt sponsorships are still relatively low: RSL sponsor XanGo, for example, is paying between $4 and $5 million for a four-year deal. MLS champ Houston will receive $7.5 million over four years from Amigo Energy, while the Galaxy is getting between $3.5 million and $5 million per year through 2011 from Herbalife.

Arroyave adds that Best Buy is trying to enter the Mexican market, and that Fire star Cuauhtemoc Blanco, who is also a member of the Mexican national team, played a major part in the deal.

Read the whole story at ChicagoSports.com »

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