Three cheers for Toronto FC, the first team in MLS history to completely sell out of season tickets. In just five months, the league's first Canadian franchise sold 14,000 season seats out of a
total capacity of 20,000 at the new BMO Field, which is on schedule for completion in time for Toronto's home opener on April 28. The team also sold out its executive suites.
It could have
sold more. Maple Leaf Sports & Entertainment Ltd. says it capped season sales at 14,000 to encourage walk-up sales on game days. "We've had phenomenal momentum since launching Toronto FC last May
and the response we've got with respect to season seat sales tells us that soccer fans across the [greater Toronto area] are excited about their new team," said a happy Tom Anselmi, Executive vice
president and chief operating officer of MLSE.
So who's to blame for all this excitement? David Beckham, perhaps. Following the big Becks announcement, team execs said season ticket sales
saw a huge big spike. But Becks can't take all the credit. After all, he's only scheduled to play at BMO once next year. The return of local golden boy and league all-star Dwayne De Rosario with
Houston will certainly be a big draw, but Toronto also has players of its own to be excited about: Edson Buddle, Conor Casey, Maurice Edu (this year's No. 1 draft pick) and Welsh international Carl
Robinson, to name a few.
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