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Sky Retains Bulk Of EPL Broadcast Rights

  • Times, Wednesday, February 4, 2009 1:30 PM
Satellite TV broadcaster Sky has paid more than $1.45 billion, and possibly as much as $1.9 billion, to retain its rights to the majority of English Premier League coverage from 2010-2013, writes Matt Dickinson in the Times. Sky is 39.1 percent owned by Rupert Murdoch's News Corporation, parent company to the newspaper.
Sky "has kept its hold on the majority of live games, 92 out of the 138 matches available, by retaining its four existing packages," writes Dickinson. "With the Premier League going to a second round on the other two outstanding packages, an auction thought to involve Sky, Setanta and ESPN, the 20 clubs will be hoping to exceed the £1.7 billion [$2.47 billion] from the 2007-10 deal and set a record."
The EPL declined to comment, but Dickinson quoted sources as saying that Sky had kept its present four out of six packages. "No figures are known, but it is believed that the company will have paid close to the present £1.314 billion [$1.9 billion]."

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