Subscription channel Setanta Sports, who paid $574 million for its existing two Premier League packages of live TV rights, is "in danger of losing both in the second round of bidding tomorrow
[Friday] for the next three-year contract [2010-2013]," writes Charles Sale
He reports that ESPN, "who have remained highly secretive of
their intentions throughout the Premier League tender process, have made a significant bid for one of the two remaining packages still to be awarded." Setanta may also lose the final package of 23
games per season to Sky.
Sale says that ESPN "would be satisfied to dip a toe into the Premier League" with one set of games, but that Setanta, "who have gambled the house on their
Premier League football content," would be hard pushed to attract new subscribers if it loses half or all of its EPL game rights.
Read the whole story at Daily Mail (U.K.) »