The opening game of the 2010 World Cup between South Africa and Mexico will be televised on ESPN 3D, the industry's first 3D television network.
ESPN 3D will showcase up to 25 World Cup
games, part of a minimum of 85 live sporting events to be aired during its first year.
"ESPN's commitment to 3D is a win for fans and our business partners," said George Bodenheimer
, Co-chairman, Disney Media Networks, and President, ESPN and ABC Sports. "ESPN 3D marries great content with new technology to enhance the
fan's viewing experience and puts ESPN at the forefront of the next big advance for TV viewing."