Julian Posada, founder of Cafe Media with more than 20 years of media and entertainment experience in Chicago’s Hispanic market, is the new president ofMLS’s Chicago Fire, replacing Dave Greeley, who resigned in August.

Posada was the general manager for Hoy, a Spanish daily newspaper, andpresident of Café Media, a multimedia company that targets second- and third-generation Hispanics, has no experience in sports management.

Posada, a passionate soccer fan andplayer, doesn’t see that as a problem.

“What you should also know about me is I had no right in running a newspaper and I did that pretty successfully, and I had no right running twonon-profits, and I did that,” he said.

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