Though England's bid to host the 2018 World Cup fell short, one Engishman came out a winner in a way. Mike Lee successfully engineered London's bid to host the 2012 Olympics, and
managed the public relations campaign of Qatar's successful 2022 bid attempt. He also assisted John W. Henry and New England Sports Venture during the purchase of Liverpool a few
"Let me put it this way in defining why Qatar deserves 2022, you don't go through two years campaigning unless you have the right answers," he said. "You provide those in the very substantial bid book we produced, in the full inspection team, and you don't come out on top without addressing all the questions. There is no hiding place from that. Whether you have convinced the [FIFA] Executive [Comittee] is another matter."
Lee did not want to comment on whether British media investigations of FIFA members' improprieties had influenced the vote. "I must say, though, that England's final presentation was very good, but let's be realistic they had rather bigger obstacles they needed to look to overcome."