What We're Reading

Champions League finalists can expect major money

  • AP, Friday, May 27, 2011 1:25 PM

Simon Chadwick, a sports marketing expert at England’s Coventry University, has authored a study predicting that the winner of Saturday's Champions League final will benefit from a $180 million windfall.

The figure is based on the official prize money from UEFA as well as an enhanced value of media rights and brand awareness.

The loser of the Barcelona-Manchester United clash can expect $104 million.

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