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Brand Poland ready for boost

  • AFP, Thursday, May 17, 2012 4:28 PM

Much of the buildup to Euro 2012 has focused on issues in Ukraine, but co-host Poland says its ready for the tournament, which kicks off on June 8.

"The preparations needed for Euro 2012 have been 100 percent accomplished," Prime Minister Donald Tusk said on Thursday. Sports Minister Joanna Mucha, who heads the local organizing committee, added that Poland had "reached full operational readiness in line with our plans."

"The greatest investment of Euro 2012 isn't the wonderful stadiums, the great airport terminals, the roads and railways stations, even if some still need finishing, but investment in the brand and reputation of Poland among the hundreds of millions who will watch it on TV and the hundreds of thousands who'll come here and won't judge us only on sport," Tusk said. "We'll be showing the whole of Europe and the the entire world that Poland's a good place, a place where great things happen, great people live and where it's worth coming back to."

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