Commentary

D.C. United, VW extend shirt sponsorship

By Ridge Mahoney and Paul Kennedy

D.C. United and Volkswagen have agreed to a one-year extension of VW’s jersey sponsorship, the Washington Post reported.

A five-year deal set to expire at the end of December has been extended through 2013, with a one-year option for the 2014 season. The original deal was believed to be worth $3 million per year; VW vice-president of marketing Kevin Mayer confirmed the renewal and, without disclosing numbers, said the value of the sponsorship has changed.

In 2012, United reached the playoffs for the first time since the 2007 season and after years of frustration seems to be making headway in attempts to fund and build a new stadium. It has played at RFK Stadium since starting play as one of the league’s founding teams in 1996.

“The team is thriving again, the product is strong,” Mayer told the Post. “Down the road, if a new stadium is built, we would like to be part of it.”

VW is also negotiating a renewal of its league sponsorship agreement. The current contract is nearing the end of a four-year term believed to be worth about $10 million. After Honda dropped its sponsorship, VW took over as official automotive partner of MLS when it signed a deal with the league in March 2009.
 
HARRISBURG-MSSG DEAL. The USL PRO Harrisburg City Islanders signed a three-year partnership with Market Street Sports Group of Lancaster, Pa., to handle corporate partnership representation.
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