Commentary

Fox Soccer trails in cable viewerships

By Paul Kennedy

Fox Soccer finished 94th out of 96 cable networks in 2012 total-day viewers -- an average of 26,000. Only VH1 Classic and Fuel averaged few viewers.

In terms of prime-time viewers, Fox Soccer was last with an average of 31,000 viewers. (Fox Soccer generally does poorer in the evening because most of its strong programming -- English Premier League and UEFA Champions League -- airs live during the day.)

Fox Soccer jumps to 90th out of 96 cable networks in terms of 2012 total-day viewers among adults 25-54. No information was available in the 18-49 demographic that it would be expected to do even better.

The top five cable networks in terms of total-day viewers were Nickelodeon, Adult Swim, USA Network, Fox News and Cartoon Network.

ESPN led all sports networks by a wide margin in terms of total-day viewers and was second in terms of prime-time viewers behind only USA Network.

NBC Sports Network, which added MLS in 2012 and will air the EPL beginning in 2013-14, was the fifth-highest sports network.

Sports Cable Networks (2012 Total-Day Viewers)
RANK NETWORK VIEWERS
7 ESPN 1,015,000
36 ESPN2 282,000
54 NFL Network 151,000
58 Speed Network 117,000
63 NBC Sports Network 102,000
68 Golf Channel 95,000
78 ESPN News Network 67,000
82 NBA Network 59,000
85 MLB Network 53,000
86 Velocity 53,000
94 Fox Soccer 26,000
96 Fuel 20,000
Note: Viewers are the time-period averages.

(Click here for the complete rankings.)
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