Commentary

Messi's signature adizero F50 unveiled

By Paul Kennedy

Lionel Messi will debut his signature adizero F50 this spring -- the four-time Ballon d'Or winner's first signature cleat.

Messi’s 5.8 ounce signature adizero F50, among the lightest in soccer and featuring personalized design details including his logo, name and mantra “give all for your team” will be available March 1. Fans can preorder the cleat on adidas.com/soccer.

Messi's adizero F50


TIMBERS SWITCH TO MATCH ANALYSIS. The Portland Timbers have switched providers of video and technical analysis systems to California-based Match Analysis.

The multi-year agreement will give the Timbers' staff access to touch-by-touch video and statistical analysis of every MLS match using Match Analysis's Mambo Studio 5 software. In addition, coaches and players will have online access to detailed individual analytics and touch-by-touch player video through Match Analysis's Tango Online and be able to send video directly to players using the Tango ToGo system.

"We’re proud to be working with the Portland Timbers," said Match Analysis President Mark Brunkhart in a statement. "Understanding the emphasis the club puts on video and technical analysis as well as the aggressive goals of the club, Match Analysis is pleased to have been selected over the competition."  

MARCH TO MARCH 9 BEGINS. D.C. United's “March to March 9 Trophy Tour” begins Saturday with a stop at Lucky Bar in Washington (10 a.m.-noon during Arsenal-Aston Villa game) and lasts through March 8, the eve of the 2013 home opener against Real Salt Lake.

D.C. United will bring the trophies from its four MLS championships to each of its official bar partners. The rest of the schedule (check establishments for display times):

Feb. 24 -- Capitol City Brewing, Arlington, Va.
Feb. 25 -- Time Out Wings and Grill, Herndon, Va.; Ventnor Sports Café, Washington, D.C.
Feb. 26 -- Fadó, Washington, D.C.; Hard Times Café, Springfield, Va.
Feb. 27 -- Capitol City Brewing, Washington, D.C.; The Pug, Washington, D.C.
Feb. 28 -- RiRa, Arlington, Va.; Rock and Roll Hotel, Washington, D.C.
March 1 -- Winestyles of Montclair, Dumfries, Va.
March 2 -- Queen Vic, Washington, D.C.; Gus’s Bar and Grill, Richmond, Va.
March 4 -- Rocklands Barbeque & Grilling Company, Arlington, Va.
March 5 -- Buffalo Wild Wings, Arlington, Va.
March 6 -- Solly’s, Washington, D.C.; F.W. Sullivan’s Old Town Bar & Grille, Fredericksburg, VA 22401
March 7 -- Penn Social, Washington, D.C.
March 8 -- Meridian Pint, Washington, D.C.

MILLER LITE RENEWAL. Concacaf renewed its agreement with MillerCoors, signing a multi-year deal that makes Miller Lite the global exclusive beer sponsor of the 2013 Gold Cup. Miller Lite has sponsored the tournament since 2005.

The deal also features the presentation of the Gold Cup “Miller Lite MVP” award and will bring the Designated Driver program to Gold Cup stadiums, encouraging soccer fans to plan ahead for a safe ride home from the match with a designated driver. Fans who pledge to be responsible and never drive drunk can also receive a free cab voucher to help them get home safely.

The brand will also be the exclusive sponsor of the Concacaf Champions League for the 2013-14 and 2014-15 tournaments.
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