Tottenham Hotspur forward Gareth Bale could soon be awarded a trademark for a logo that contains his heart-shaped goal celebration with the number 11 -- his number for Spurs -- inside the heart. The Welshman wants his "Eleven of Hearts" logo to go on merchandise such as "animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery," according to the filing with the Intellectual Property Office. An independent tribunal will decide on the matter, although reports suggest he will be successful.
Nigel Currie, director of sports marketing agency brand-rapport, thinks the Spurs star, who is only 23, can cash in on the trademark. "The possibilities are huge for Gareth Bale. Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to $5 million a year."