Commentary

Gold Cup final outdraws baseball in overnight TV ratings

By Paul Kennedy

The overnight rating for Sunday's USA-Panama Gold Cup final on FOX was 1.7 -- the highest overnight rating for a soccer match in 2013 on any network and FOX's second-highest overnight rating ever for a soccer match. It was also higher than the ratings for weekend Major League Baseball games on FOX and ESPN (1.6).

The solid ratings reflected the growing interest in the U.S. national team among U.S. fans as it ran off 11 straight wins and played some of its best soccer in recent memory.

Overnight ratings represent the percentage of all households with televisions tuned in in Nielsen's survey of the top 56 U.S. metered markets.

Soccer ratings tend to fall as the final ratings account for all markets, taking in smaller, more rural markets where soccer is less popular.

The previous soccer highs for the year were a 1.6 for Mexico-USA (World Cup qualifying) in March and 1.5 for Brazil-Spain (Confederations Cup final) in June, both on ESPN.

Only the Canadian Open golf tournament with a 1.8 rating on CBS had a higher overnight this past weekend.

The only soccer game to have a higher overnight rating on FOX was the Barcelona-Manchester United UEFA Champions League final, which had a 1.8 rating in 2011.

FOX aired three matches at the Gold Cup. The USA-El Salvador quarterfinal drew a 1.2 overnight rating and the USA-Cuba group match earned a 0.7 overnight rating.

The overnight ratings for the three Gold Cup matches compare favorably to those of recent live soccer matches on FOX. The Bayern Munich-Dortmund UEFA Champions League final drew a 1.0 overnight rating (0.9 final rating) and Wigan-Manchester City FA Cup final drew a 0.5 overnight rating.

NBC UNVEILS EPL SCHEDULE. NBC Sports Group released the English Premier League schedule for the first three months of the season.

It gives fans an idea of the extent of the coverage: a total of 69 Premier League matches – at least five games each week in the season’s first three months – will be presented on NBC, NBC Sports Network and CNBC.

NBC will air matches each Saturday for the first three weeks of the season, beginning with Swansea City-Manchester United on the opening day of the season.

Televised EPL Matches (Aug. 17-Dec. 1)
57 NBC Sports Network
10 NBC
2 CNBC
61 Premier League Extra Time
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27 Telemundo/mun2 (Spanish-language)
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130 NBC Sports Live Extra (digital)

LA VOLPE JOINS ESPN DEPORTES. The former Mexico national team coach Ricardo La Volpe has joined ESPN Deportes and the Futbol Picante team of expert analysts. The Argentine is one of the rare Tri coaches to have survived an entire World Cup cycle.
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1 comment about "Gold Cup final outdraws baseball in overnight TV ratings".
  1. Donna Clark , July 30, 2013 at 10:02 a.m.

    Jurgen Klinsmann is correct. Soccer has arrived in the USA. Praise God! Finally!

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